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Dutch Design Week 2024: Conceptualising the real and unreal

Jul-Oct 2024
Project typeCommercial work
Category
Visual identity, Graphic Design, UI Design
Project role
Graphic design, UI
Worked in a design team at Studio Thonik
Client
Dutch Design Foundation

Overview

Dutch Design Week, one of the Netherlands' largest design events, showcases hundreds of exhibitions across Eindhoven. The DDW 2024 theme, "Real Unreal," tackles the world's complex challenges, urging designers to probe and question accepted truths. The identity's positive and negative shapes symbolize these multifaceted realities.

I was responsible for adapting the visual identity into both physical and digital products, including printed maps, tickets, social media ads and app interface design. 


App design

This year marks Dutch Design Week's first attempt at developing a visitor app for saving projects and navigating exhibitions. The app served as an experiment to observe visitor perceptions and interactions with this digital solution. Only essential features were developed due to its experimental nature and the short time frame of this project.


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